Design

Thought has been put into the logo.

I wanted to have a simple non-intrusive logo that was composed of custom typography. The logo is a combination of the letters c & U the shorthand for craftingUtilities. The name is in camel case, a common method adopted by programmers when creating variable names, paying homage to software best practices.

The stylistic approch is to be seen as a sans-serif font from a-far but when looked at closely is actually a serif font. This is to represent the balance of novelty and usability that is at the core of this project. The small efforts that are first unseen but are appreciated when noticed.