About
A display with 15 segments can pretty much diplay any character in a more playful and lively way. Add some animations and you can catch the users eye much more effectively than any font without sacraficing in size.
Points Of Caution
This component can be use as a banner for displaying dynamic information, and we see this in the real world in train stations and in other public transport areas. However similarly if overused it can overwhelm the user, so it is important to as a highlight rather than a major piece.